The famous Japanese designer Hiroshi Fujiwara unveils a new quality collaboration. In addition to his latest hyper-popular projects with American giant Nike (articles available on this site), the founder of the FRAGMENT DESIGN brand reunites with audio manufacturer Beats.
The two partners have already worked together several times since 2014. Hiroshi Fijiwara said : « I love Beats, Beats is my choice among all headphones. I bring them everywhere. »
For this new collaborative installment, Hiroshi Fujiwara brought his signature touch to the Flex earbuds. They feature a minimalist design with a black color applied to all of their components. To affirm the collaboration, Fragment’s iconic lightning bolt logo appears on one earbud and the white FRGMT branding appears on the other.
The renowned designer explains : « The design inspiration is a continuation of our last collaboration, as I still think nothing is as sophisticated and refined as black on black. »
Hiroshi Fujiwara goes on to say that Beats Flex earbuds are his favorite. One of their main advantages is that they feel light and free due to their ergonomic design. In addition to the high-quality sound, high-performance microphone and 12 hours of battery life, the Flex earbuds are equipped with Apple’s W1 chip, which allows for pairing with other iOS devices.
The FRAGMENT DESIGN x Beats Flex earbuds will be released on November 18, 2021 on Apple’s website (apple.com) for 70$.
