While Louis Vuitton has just presented its Spring 2023 Men’s Pre-Collection, an other iconic luxury fashion brand, FEAR OF GOD (FoG), has announced the release of the highly anticipated collection « The Eternal ». This assortment of high-end apparel is designed to showcase the California-based label’s quality, refined manufacturing style and timeless cuts.
Jerry Lorenzo, the brand’s founding designer, and his team revisit tailoring by drawing on sportswear codes to challenge the notion of modern American fashion.
FoG’s founder and creative director said, « When we launched the collection, the intention was to strive for perpetuity, timelessness, sophistication and elegance. As the collection developed, it felt more and more timeless. This collection didn’t feel like an issue or a season, it felt like something that could live forever, so everything that was considered in this offering was designed with that guiding idea. »
« The Eternal » collection includes a wide range of styles and hues, and focuses on the essence of what makes a piece eternal. The brand’s classic shapes and silhouettes have evolved through luxury materials, such as elegant Italian fabrics, and masterful craftsmanship.
Available in solid and timeless colorways, the famous California blazer is revisited with hidden pockets and notched lapels, elegant tracksuit, a chic yet comfortable Harrington jacket and cashmere vests. Some garments are embellished with a 3D embossed logo. Napa calf leather, Merino wool and Japanese denim (made in Los Angeles) are among the key materials used to make the pieces in this collection.
The first part of the Fear of God collection « The Eternal » will be released exclusively on December 7, 2022 on Jerry Lorenzo’s brand website : fearofgod.com. The second drop, including of Italian made tailoring and knits, will take place one month later, on January 11, 2023.
