Event Awake NY x ASICS Gel-NYC at Dover Street Market New York featuring RAEKWON

After participating in the ASICS Pop Up in Paris from January 19 to 21, 2023, Angelo Baque, the founder of the shop AWAKE NY, announces another nice surprise to celebrate the launch of his latest collab with the Japanese brand ASICS!

The brand new GEL-NY was created to honor the famous city of New York.

For the launch of this collaborative silhouette, Angelo Baque wanted to organize an event that would finalize this tribute : He partnered with another iconic New York shop, DOVER STREET MARKET, and invited an iconic rapper who perfectly represents the city « that never sleeps », the city of « all possibilities » : RAEKWON, the legendary member of the group WU-TANG CLAN and a great fan of sneakers and streetwear. Fire atmosphere guaranteed ! Let’s go Lex Diamonds ‘Spanking bracelet, rocking Asics, Trick bandit, Ghost is brick granite’ !

Little extra : the full sound of ‘Silver Rings’ is available HERE, as well as the legendary ‘C.R.E.A.M’ and a short video tracing the life of the talented rapper from Brooklyn and Staten Island.

During this exceptional evening, the 2 colorways of the Awake NY x ASICS Gel-NYC will be on sale. A small exclusive bonus : each purchase of a pair will include a special t-shirt as a gift.

Available in Pink/Teal/Grey or Gold/Purple/Grey, the GEL-NYC consists of an upper inspired by the GEL-NIMBUS 3 from the early 2000’s and the GEL-MC PLUS V. It also benefits from the tooling system of the GEL-CUMULUS 16 to provide maximum comfort underfoot. The sneaker features a light grey technical mesh upper with color-coordinated leather midfoot overlays. The look is completed with pink Tigers Stripes for the 1st version and gold for the 2nd version, as well as a turquoise or purple suede mudguard and laceguard respectively. A GEL technology midsole, two-tone white/color matching the Tigers Stripes, and a black outsole harmoniously finalize the bold design of the model. Branding details include an embroidered asics ‘a’ logo on the tongue, tonal GEL on the heel and Angelo Baque’s brand name ‘AWAKE’ on the heel counter.

The exclusive white t-shirt features a pink/purple 90’s graffiti style print on the back, mimicking the event flyer. The co-branding and the name of the new silhouette are emblazoned in a pink/purple combination on the left chest.

The Awake NY x ASICS Gel-NYC featuring RAEKWON event will take place on January 26, 2023 starting at 6pm at Dover Street Market New York located 160 Lexington Ave, New York, NY 10016. Tickets are limited, go to @dsm-ny.com to grab a spot ! Enjoy !

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