A few days ago in Zürich, Switzerland, took place an event combining sneaker culture and music. An event planned by “Do The Right Move”. A Swiss association supporting throughout the year sport values with involvement of culture.
It’s at the end of the afternoon that we meet in one of the most beautiful sneakers shops of the world : Titolo, in order to join a signing session of the book ” 50 shades of sneakers culture” written by Max Limol. The latter is there to supervise the event, leaving it up to the famous DJ/Producer Fredwreck (Snoop Dogg, Eninem, Katy Perry’s Producer) found in the book, to sign and promote this publication.
On the spot, everyone takes it in turns to buy the book, get it signed and interact with Fredwreck or Max. We have a very good time on site, warmly welcomed by the Titolo manager.
After this end of the afternoon dedicated to the sneaker culture, we meet in the evening in a very beautiful place for “The Kick Off” party. Political figures from the city are there, with local and international athletes, stars, influencers or medias. After the speeches of some figures, the guest DJs take over with punchy and loud mixes. A little later in the evening, the star DJ Fredwreck at the decks carries the guests into his world like a street poet.
This daytime and evening organized by the “Do The Right Move” team were a great success, allowing everyone to come and discover an universe, meet figures and above all interact around universal values that are part of sport but also of life.
1st gallery by @bisso97120
2nd gallery by @only_wann
