The famous British retailer END. regularly offers us interesting collaborations. After Chinatown Market, Porter Yoshida & Co and Levi’s (articles available on this site), END. is now partnering for the first time with the Californian brand specialized in climbing, GRAMICCI.
Founded in 1982 by world-renowned mountaineer Mike Graham, GRAMICCI is an outdoor clothing brand known for its authenticity and constant quest for innovation. Away from fashion trends, GRAMICCI designs technical, practical and comfortable pieces that focus on freedom of movement.
By teaming up with END, the Californian brand adds a lifestyle touch to its products. The collection presented today is the perfect blend of urban style and ruggedness, transposing practical outdoor clothing into an urban environment through the lens of a kaleidoscope.
The capsule is composed of 9 pieces. Some are adorned with a bespoke camo pattern, declined in 2 versions. The first camo combines beige, salmon, lilac, blue and khaki, while the second mixes coral, purple, khaki and blue. We discover climbing pants and G-shorts of the Californian brand presented in each camo pattern. To affirm the collab, they are decorated with a special co-branding associating the logos of the 2 partners : END. and the Running Man of GRAMICCI. This exclusive logo can also be found on the white or black short sleeve t-shirt and on the black hoodie. To complete the outfit, a reversible camo/black bucket hat and a camo cap are offered.
The END. X Gramicci « Kaleidoscope Camo » collection will launch online on May 29, 2021, via a raffle set up at launches.endclothing.comstarting May 24, 2021.
