The iconic END. shop has just unveiled an attractive new collab. Having recently teamed up with adidas, the famous British boutique unveils its 2nd project imagined with legendary outdoor brand COLUMBIA.
Called “Douglas Fir”, this collaborative capsule follows on from the joint “Lakeside” collection released in 2020.
It’s inspired by the Douglas fir in Columbia’s home state of Oregon. The 16-piece collection pays homage to Smiley Face Hill, where a huge smiley face has been visible on the hillside every autumn since 2011. It symbolizes positivity and playfulness.
The 16 pieces in this collection have a simple, understated look to match nature. It includes items with special prints inspired by the anatomy of the tree and the smiling face of the hill.
The centerpiece is surely the Trans Trekker, a sturdy, good-quality trail shoe that resists water and stains. It features a single-density Techlite+ foam midsole and an Adapt Trax technology outsole.
The collection also features a Fleece Reversible jacket and an interchangeable 2-in-1 jacket, a fleece pullover, a duo of Cargo pants that combine utilitarian details with advanced Omni-SHIELD™ water repellency. Rounding out the outfit are a trio of Omni-WICK jersey t-shirts and fleece accessories such as beanies and scarfs.
All the pieces reference the hill smiley, can be adorned with signature prints, convey a message of positive attitude and feature co-branding.
The END. x Columbia “Douglas Fir” collection will be released on November 20, 2023 via a raffle now open on the British shop’s website, launches.endclothing.com. Let’s go !
