For its very first collab with New Balance, GANNI revisits the hyper popular 2002R. The Danish ready-to-wear brand adds its name to the list of many collaborators who brought their touch to this retro running model (several articles available on this site).
Born in 2000 in Copenhagen under the impulse of the gallery owner Frans Truelsen, GANNI was bought in 2009 by the couple Ditte and Nicolaj Reffstrup. The new directors have moved away from the DNA of the women’s brand specializing in cashmere, to expand the choices and provide a complete line of ready-to-wear and accessories.
Ditte Reffstrup, the artistic director, explained : « With Ganni, we wanted to create something different, breaking with the stereotypes of Scandinavian fashion, which in the beginning was either hyper conceptual or girly and bohemian. We wanted to create an alternative by developing a more playful and relaxed creative approach. The Ganni style is the image of what I want to wear, what I want to reflect. A style without dogmas, without rules, that leaves room for personality, contrasts and experimentation. »
This first collaboration with the Boston-based brand fits perfectly with GANNI’s style and values. The couple chose the NB 2002R, a comfortable, high-performance model that has also become part of the lifestyle.
Adopting New Balance’s « Green Leaf » standard, this collaborative sneaker’s upper is made of at least 50% recycled materials and at least one material in the midsole/outsole contains at least 3% bio-based materials or 5% recycled materials.
Speaking about New Balance, Ditte Reffstrup said : « I’m a big fan of New Balance shoes, I’ve been wearing them my whole life. The NB 2002R fits perfectly with my lifestyle in Copenhagen. It’s an honor to be able to adorn it with a GANNI touch and to create it with so much innovation and recycled materials. »
The pair comes in 2 versions Beige/Green and Grey/Rainbow with the slogan « Don’t walk towards the future, run towards it. » It combines the bright and bold colors of GANNI with the elegance of New Balance’s neutral hues. It consists of a white mesh upper covered with green or grey GANNI branding. This base is complemented by overlays in shades of beige or grey respectively with a discreet white side N logo. The design is ensured by a green inner lining for the Beige/Green version and in a green-yellow-red gradient for the grey iteration. The pairs benefit from a white/green or white/red double heel pull, as well as tongue and insole co-branding. The whole is based on a white midsole and apple green outsole with a touch of grey at the heel cushioning.
The GANNI x New Balance 2002R duo will be released on April 13, 2022, in stores and online at partners ganni.com and newbalance.com, priced at 150$ per colorway. Don’t sleep !
