DFNS and famed Amsterdam shop PATTA deepen their relationship by unveiling a collaboration. The eco-friendly brand begins a partnership with the PATTA Cycling Team to promote diversity and improve gender disparity in cycling.
After creating a running team, the streetwear brand PATTA enters cycling by creating the PATTA Cycling Team. Its goal is to help build a better future for the sport. Representation in cycling is crucial for an even more successful future for the sport in the Netherlands and worldwide. The DFNS brand is also committed to the community and acts for the planet and the well-being of people in general.
In the Netherlands, cycling is very important. The Olympic team has won almost 40 medals, including 11 gold medals. Patta and DFNS aim to increase the involvement of diverse ethnic communities, reduce gender gaps and encourage greater engagement of young cyclists.
Arthur van der Kroft, Executive Director of DFNS commented on the collab : “Like the Patta team, we believe that sport has the power to build communities and break down barriers that can bring people together. Patta’s passion for cycling and commitment to community and diversity are a perfect fit with our core values.”
The partnership between DFNS and the Patta Cycling Team promises a great advancement in this sport category. Each in their own field, these 2 brands are innovating and shaking up the codes. By joining forces, they aim to have an even greater impact in the field of cycling and sport in general.
