DFNS x NIKE GRIND

The Dutch eco-brand DFNS continues its successful global rise in the sneaker cleaning and care market. Already distributed at Courir, JDsport, Snipes and Patta among others, the committed label announced to develop an innovative project by partnering with Nike Grind.

The Dutch brand becomes an authorized supplier of shoe care products containing recycled materials Nike Grind.

DFNS and NIKE GRIND share the same commitment to protect the environment and the future of sport. By collaborating, the partners pave the way for an innovative maintenance, designed to improve the equipment while contributing to the reduction of waste.

Athur van der Kroft, CEO of DFNS commented : « A sustainable future requires creative collaboration. At DFNS, we are committed to innovation that drives change, so we are honored to use Nike Grind materials and excited about the opportunities made possible by our combined potential. By joining forces, we can amplify the impact we have in helping to protect the future of sport. »

Created to support and accelerate sustainability in a high-polluting fashion and footwear industry, the DFNS brand wants to lead change by enabling and inspiring sustainable behavior. Athletes, sneakerheads, and in the broadest sense anyone who wears sneakers, must take responsibility for their carbon footprint. DFNS products are powered by air through Airopack®, an innovative technology that is safer for the user and the planet. DFNS offers products made from recycled and/or recyclable fibers. Buying them is a good place to start. But the commitment doesn’t stop there : proper care of the product once it leaves the store is essential.

Through the collaboration with Nike Grind, DFNS will participate in the recycling and eco-responsible approach that Nike launched in 1992 as a local initiative that has now become a global sustainability program. The latter helps transform manufacturing waste, unused manufacturing materials and old shoes into recycled Nike Grind materials. Thus, leather, textiles, foam, fibers, rubber are collected, separated and reused or transformed into new Nike Grind materials which are then integrated into shoes, clothes and even furniture or playgrounds.

Soon, these new materials will also be used in DFNS products. The Dutch brand is developing a new cleaning solution composed of at least 25% of Nike Grind materials. In a circular philosophy, old Nike sneakers destined for the trash can thus give life to products that will maintain the newest versions of our favorite models !

The first launch of new DFNS products designed with Nike Grind is scheduled for the fall of 2022. In the meantime, you can follow the news of the ecological brand via the Instagram account @dfns.official.

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