CONCEPTS x Nike Air Max 1

CONCEPTS starts the year 2022 by unveiling a very catchy collab ! After ending 2021 with a 3-way collection with BAPE and Canada Goose, and then bringing its touch to the iconic Birkenstock Clog (articles available on this site), the Boston-based shop continues its qualitative Momentum : It participates in the 35th anniversary celebration of the iconic NIKE Air Max 1 silhouette.

For this new opus, CONCEPTS continues on the psychedelic patchwork trend.

This AM 1 special appeared in 2 bold colorways. One in a combination of faded blue denim and paisley inserts, and the other combining bleached denim with a special camo print. Both versions have a lot of details and consist of a denim base, light blue or bleached, enhanced by overlays in bandana or camo pattern at the mudguard and heel. To complete the look, the velvet tongue, laces and inner lining are dressed in a contrasting color, red for the first colorway and beige brown for the second. The famous Swoosh logo on the sides of the foot has been reworked and is presented mismatched. It appears either filled with embroidery of multicolored flowers or striped with harmonious colors. The collar is covered with a special jacquart print including the woven CONCEPT branding and the toe box features a discreet embroidery of the symbols « star slash moon ». The collab is also affirmed by co-branding on the tongue and insole, as well as the addition of a removable CONCEPTS-branded pick at the upper corduroy eyelets.

The pairs come in exclusive co-branded boxes and with 3 sets of laces, one of which is velvet.

The CONCEPTS x Nike Air Max 1, available in 2 colorways, will be released in the coming months, both in stores and online, via cncpts.com and nike.com. As soon as official details surface, we will let you know…Stay tuned !

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