A few weeks ago, I told you in an article (available HERE) about the latest collaboration between the famous Boston Concepts shop and the Japanese brand Asics. This collaboration named « Otoro » is 100% inspired by the surprising story of a fish, now very appreciated and sought after, the bluefin tuna.
Having had the chance to receive it well before its release, I suggest you to discover it in pictures at my feet.
For the record, the fatty part of the belly of the bluefin tuna : the toro, is now considered the premium food of refined sushi. This new collaborative sneaker pays tribute to the toro by borrowing its name. Surprisingly, a few decades ago, the Japanese considered toro a « poor man’s » food and even a « shameful » food. An unintentional overproduction of bluefin tuna in Japan prompted sushi makers to add toro to their recipes. The trick was to marinate the unappreciated flesh in soy sauce for as long as possible to mask its taste and smell. After World War II, with the American occupation and the arrival of Western culture in Japan, bluefin tuna and its toro entered a new successful dynamic. The current craze for this fish is an anomaly or historical curiosity that needed to be explained !
Presenting a premium construction and also honoring Japanese art, the shoe consists of a pigskin suede upper in a variation of the color pink. The lining and laces match the upper to ensure an harmonious design. Concepts branding and the GEL-Lyte III name are engraved on the side heel reinforcements. The tribute to Japanese art is found on the insoles covered with bluefin tuna graphics for the left foot and breaking waves associated with co-branding for the right foot. A sole with different shades of pink on the upper completes the design.
The Concepts x asics GEL-Lyte III « Otoro » will be released on June 11 at 4pm exclusively via cncpts.com and at Concepts Boston, Concepts NYC and Concepts Dubai stores.
