After celebrating the opening of the STÜSSY shop in the Parisian capital with an exclusive jersey (article available HERE), the PSG soccer club unveils a groundbreaking collaboration with the Quebec-based label 3.PARADIS.
Emeric Tchatchoua explains that he founded 3.PARADIS in 2013 because he was tired of not finding the clothes he really wanted to wear. The brand is inspired by youthful rebellion and luxury. As for the name, the number « 3 » symbolizes balance, « Paradise » symbolizes the happiness and joy that being a designer brings to the founder. Overall, « 3.PARADISE » represents the perfect harmony between mind, body and soul. It presents itself as an alternative to traditional luxury with quality and trendy « streetwear-chic » pieces.
The designer explains about this collab : « Unity is one of the fundamental principles of soccer. It’s the basis on which the game is played. Being a Paris Saint-Germain fan since I was born, collaborating with them to spread our message and common values is an honor and a very humbling experience. »
The PSG x 3.PARADIS capsule collection combines the sportswear spirit of the soccer club with the street-poetic style of the Quebec-based label. Through these exclusive pieces, the 2 partners want to underline the values of hope, unity and surpassing oneself that symbolize sport.
This collection includes a custom jersey decorated with doves, the bird frequently used by 3.PARADIS in its collections. We also discover an elegant Varsity jacket declined in 2 colorways : blue/white/red PSG signature and black/white corresponding to the chic aesthetic of 3.PARADIS. A buttoned vest in 2 versions, a black sleeveless jacket with subtle football embroidery, a hoodie « ICI C’EST PARADIS », a crewneck with the « P » of PSG and PARADIS on the chest, and a revisited scarf.
The PSG & 3.PARADIS Collection will be released on March 11, 2022 in Paris Saint-Germain boutiques, selected retailers and on 3.paradis.com. It should be noted that all proceeds from sales of the special jersey will be donated to the Parisian club’s foundation project « Agir en faveur du handicap » (Acting in favor of the disabled), which promotes sport as a driving force for social inclusion and the integration of disabled people.
