After having worked with adidas, Barbour or Union LA (articles available on this site), the New York streetwear brand NOAH presents a collaboration that might seem unexpected at first, but that finally makes sense. The label of Brandon Babenzien has joined the famous cartoon sailor POPEYE for an exclusive capsule.
The collab is part of NOAH’s Spring/Summer 2022 collection.
For the young ones, POPEYE is a cartoon character almost as old as Mickey Mouse ! First appearing in a comic book in 1929, his popularity has fluctuated but the valiant Popeye has kept his followers.
About this choice of collaboration, the NOAH team explains : « Although Popeye experienced the power of a superhero, he felt normally human to us – an individual with a real personality ». The streetwear brand also pointed out that Popeye’s criticisms of injustice somehow demonstrated the failures of the government administration. To top it off, Popeye is a male sailor, and NOAH loves the ocean and is committed to its preservation. All of these commonalities led logically to a collaboration. NOAH celebrates Popeye’s courage, honesty and unwavering authenticity.
The offer consists of a triple collaborative Barbour jacket in 3 colorways : White, Navy and Forest Green, blue pants, a grey and black crewneck, a long sleeve sailor and several styles of short sleeve t-shirts. Accessories include 3 caps matching the jackets, a beach towel, a pillow, a key chain, a knife and a white and blue incense chamber that looks like a Popeye statue.
These pieces feature an illustration of the famous sailor, or Olive his beloved, as well as co-branding.
The Popeye x NOAH capsule collection will be released on March 24, 2022 in stores and online at noahny.com. Be ready !
