Collection Palace x Stella Artois

The London-based label PALACE continues its fruitful partnership with the Belgian beer brand STELLA ARTOIS. After having proposed a first collection in February (article available HERE), a second part has just been released.

Presented in a lookbook on social networks a few hours ago, this new assortment of collaborative products continues to pay tribute to the traditional British pub scene.

Speaking about the collection, Palace said : « We are thrilled to be working with our favorite beer again. For our second collection, we wanted to continue the story and share our love of beers and the great British institution that is the pub ! This time we can finally cheer and enjoy life together. »

The collection revolves around a selection of barwear and accessories. Each item is available in 2 versions, « Soho, New York » and « Soho, London », in a range of colors emblematic of the beer brand : black, white, mustard yellow, heather grey and red.

The centerpiece is certainly the Stadium jacket, which features several co-branded patches on the sleeves and chest. We also discover hoodies, crewnecks, t-shirts, rain jackets and caps. All garments are adorned with branding details and illustrations of the 2 brands.

The collection is complemented by accessories such as a tote bag with exterior beer can pockets, a cooler, glasses and coasters and bar towels.

The second Palace x Stella Artois collection will be released on August 27, 2021 online at and in PALACE stores in London, New York and Los Angeles, as well as at Dover Street Market in London and L.A.

Special, never-before-seen Stella Artois cans will also be available at select 7 eleven locations in the U.S. and in select shops in Bristol, Leeds, Liverpool, London, Manchester, Sheffield in the UK.

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