Collection PALACE x STELLA ARTOIS « Palace Artois »
Following the presentation of its Spring 2021 collection (article available HERE), the London-based label PALACE unveils an unexpected collaboration with the Belgian beer brand STELLA ARTOIS. This collection named « Palace Artois » combines the universes of both partners.
This capsule pays tribute to the pub culture in the UK and more particularly to this beer, which occupies a unique place in the culture of the PALACE team.
The « Palace Artois » collection is therefore aimed at beer and streetwear lovers.
The PALACE iconography and the STELLA ARTOIS visual identity have been combined to create a special and exclusive logo. A wide range of products, embellished with this new logo, is offered to us. It revolves around home accessories (and aperitifs) in the colors of the Belgian brand : white/red/golden, and clothing in various colors, faithful to the skate and streetwear DNA of PALACE.
We discover beer glasses, coasters, cans, a bottle opener, as well as an umbrella, wallet, card holder and a shopping bag. The co-branded textile pieces include the famous PALACE hoodies, denim trouser and jacket sets, shorts, long and short sleeve t-shirts, shirts, bucket hats and caps, as well as a beach towel.
The PALACE x STELLA ARTOIS « Palace Artois » Collection will be released on February 19, 2021 on the British shop website palaceskateboards.com at 11 :00 AM GMT, as well as in boutiques in London, New York, Los Angeles and Tokyo and at selected retailers such as Dover Street Market.