The New York steetwear label NOAH has teamed up with the legendary British outdoor clothing brand BARBOUR to present a new collaborative collection.
The 125 year old BARBOUR brand remains open to change and modernization. It always dares to make its quality products popular.
Through this capsule, the idea of British eccentricity is highlighted.
Brendon Babenzian, the founder of NOAH, said he wanted to pay tribute to the British youth who have always known how to transform traditional pieces, make his own interpretation of them and make them popular.
The centerpiece of this collection is drawn from the heritage of the Barbour brand : the Bedale waxed jacket. Referring to British creativity and eccentricity, NOAH has covered this traditional and timeless piece (notably worn by Lady Diana in the 80’s) with a zebra or paisley print. These two versions thus confront tradition and non-conformism, specific to British fashion.
The collection is complemented by bucket hats, caps and beanies which matching the jackets, as well as backpacks featuring the same motifs. To highlight this capsule, the lookbook features friends, family and NOAH employees.
The NOAH x BARBOUR collection will be released on February 18, 2021, on the website of the American brand noahny.com and at worldwide selected retailers such as Dover Street Market and Selfridges. Be ready !
