The German giant ADIDAS unveils an upcoming collaboration with the iconic MARVEL franchise. To celebrate the release of the movie BLACK PANTHER : Wakanda Forever, the 2 partners present a complete, unisex and exclusive collection of sneakers and apparel.
ADIDAS wanted to honor the fictional world of Wakanda through this new collaborative capsule.
Vicky Free, SVP Global Marketing at adidas said : « This unique collection is a true testament to the beauty of sport and its ability to unite and foster diverse and inclusive communities. We believe that sport has the power to change lives and we believe that the spirit of Wakanda exudes this belief. I’m confident that the custom design language and inclusive, gender-neutral sizing of this incredible collection will excite adidas and Wakanda fans around the world. »
On the sneaker side, the collection revolves around an Ultra 4D, adiZero Ubersonic 4 BP, adidas Mahomes 1 Impact FLX and a pair of adiZero PK cleats.
These shoes are dressed in the flagship colors of the film : black, purple and gold. All have a black base, enhanced by contrasting color branding elements or details. They also feature meticulous graphic details reminiscent of the outfits and armor worn by the characters in the film.
On the apparel side, the collection includes hoodies, graphic t-shirts, workout shirts, tank tops, sweatpants, leggings, shorts and socks. These items are matched with the shoes : their black base is enhanced with contrasting color details and discreet graphic prints.
The Marvel x adidas « Wakanda Forever » collection will be available exclusively to AdiClub members during ‘Members Week’, September 30-October 6, 2022, on the adidas app and on adidas.com. The general release will take place on October 7, 2022, in stores and online.
To take advantage of the exclusive launch, you can join the AdiClub today by registering for free here.
