To our delight, the famous Parisian label MAISON CHÂTEAU ROUGE (MCR) unveils a new part of its partnership with JORDAN BRAND. In addition to the upcoming AJ2 collaborative (article available HERE), Youssouf Fofana and his team have reworked the Jordan Series Mid and designed a « UNITED YOUTH INTERNATIONAL » apparel collection that is sure to make some noise.
The MCR founder continues to draw inspiration from his African roots to redesign iconic pieces for the Jumpman brand. He wants to promote African culture and craftsmanship, while paying tribute to basketball legend Michael Jordan. This collection makes the link between Dakar, Paris and Chicago.
The capsule consists, on the one hand, of sky blue or pastel orange items, t-shirts and hoodies, referring to the iconic MCR x AJ1 « Fearless » released in 2019. On the other hand, we discover a brown leather jacket decorated with patches and embroidered brandings with an illustration of His Airness in action on the back. It’s accompanied by iconic streetwear pieces in a brown, orange, yellow and white color palette, including brown co-branded pants, a graphic tracksuit set, a white tee honoring Michael Jordan, another black one covered in African-inspired graphics, a vest with a zip-up hood and various accessories.
These pieces match the upcoming Air Jordan 2 collaborative and the 2 new reworked Jordan Series Mid.
Available in white or dark brown, this special Jordan Series Mid celebrates the history of youth around the world, while staying true to the classic mid-rise look. It boasts a high-end aesthetic with its exclusive, highly textured leather design, zigzag trim, MCR branded basketball ankle patch and numerous small details that show the careful attention and precise workmanship that went into it. An off-white sole with a yellow line and reworked logos harmoniously finalize the design.
Youssouf Fofana presented the collaborative set of pieces on Instagram, through a video where the rapper Guy2bezbar puts on the model costume. The artist is close to the Parisian brand, for the record, he had highlighted the famous MCR x AJ1 « Fearless » in the video of his track « Bebeto ».
The Maison Chateau Rouge x Jordan brand « United Youth International » collection, including the AJ2, the Jordan Series Mids and the clothing line, will be released on June 24, 2022 on SNKRS Nike’s app and in select shops. Don’t sleep !
