The historic French brand LACOSTE continues to innovate in collaboration. After having recently presented a collection designed with the reference magazine National Geographic (article available HERE), LACOSTE is partnering for the first time with a musical artist, Bruno Mars, through his brand new lifestyle label RICKY REGAL.
The famous multidisciplinary musician Bruno Mars is involved in a new adventure : the launch of his own clothing brand, named Ricky Regal, which makes its debut with this collaboration.
Fans of vintage and nostalgic 70’s will be delighted to discover this new collection. The pieces of this capsule are inspired by the retro sportswear style of the 70’s. The color palette ranges from mustard yellow to eggplant purple, coral red, beige, bottle green and petrol blue.
We discover sets of velvet tracksuits in bold colors, typical of those years. On the chest, the emblematic Croco logo is associated with the brand Ricky Regal embroidered in vintage writing. Striped shorts and shirts with pointed collars are also proposed. These shirts are adorned with psychedelic prints, geometric patterns or tie-dye shades in all over, faithful to the period style and the inspirations of Bruno Mars.
Lacoste Creative Director Louise Trotter said : « With Lacoste x Ricky Regal, Bruno Mars has created a sportswear brand that perfectly combines the brand’s crocodile heritage and his recognizable personal style ». Bruno Mars also commented on his enthusiasm : « I have been very fortunate to have been invited to collaborate in the past, but it has always come with guidelines. Lacoste was the first and only brand to say : Bruno, we want you to make this collection truly yours. To respect such creative freedom coming from a heritage fashion house was a great honor. »
This collection is complemented by accessories such as slides and aviator style sunglasses, decorated with rhinestones and even in the shape of hearts.
To present this collaborative collection, Bruno Mars poses in front of the lens, accompanied by rapper Anderson Paak. The two artists have announced that they will soon collaborate on an album, of music this time…
The Lacoste x Ricky Regal collection will be released on March 5, 2021 at 18 exclusive retailers, before being available on March 8, 2021 in a selection of Lacoste stores and online at lacoste.com. Don’t sleep !
