The famous French brand LACOSTE has joined forces with the leading magazine in the field of nature and exploration NATIONAL GEOGRAPHIC to present us with an exclusive collaboration celebrating nature and more specifically the diversity and splendor of the animal kingdom. Faithful to the values of respect and protection of the environment, this collection is made from eco-responsible materials.
This large capsule collection includes reversible padded jackets, « Gagnant » sneakers which is a revisited version of the classic « René », sweaters, pullovers, t-shirts, polo shirts and accessories such as backpacks, tote bags and sunglasses.
It combines timeless Lacoste silhouettes with prints and designs taken from the animal world. This line for men, women and children is inspired by the National Geographic project « Photo Ark », the documentary book by photographer Joël Santore. This long-lasting book lists all the animal species living in the wild and in zoos. After browsing through the book and discovering nearly 11,000 species, Lacoste selected 4 key animals to associate with its legendary crocodile logo : the Grevy zebra, the dangerous green and black frog of Costa Rica, the giant Celitheme dragonfly « Halloween dragon » and the majestic jaguar.
The pieces of this collection are adorned with a palette of colors ranging from blue to red through black and orange, and presenting patterns and prints, discreet or bold, highlighting the peculiarities of the 4 chosen animals. To affirm the collaboration, National Geographic magazine’s typical yellow color is found on these pieces, and the Lacoste crocodile logo has abandoned its signature green in favor of the zebra’s stripes or the jaguar’s spots. All these items are made of certified eco-friendly materials, such as recycled polyester for the bags, organic cotton for the polo shirts and natural rubber for the sneaker outsoles.
To bring an educational touch to this project that raises awareness of the need to preserve animal species, each garment is accompanied by a special hang tag detailing the characteristics of the animal it represents.
The Lacoste x National Geographic collection will be released on November 11, 2020 in Lacoste stores and online at lacoste.com. Be ready
