Collection END. x OFF-WHITE « TILL THE END »
The British retailer END. and the luxury streetwear brand OFF-WHITE present us their 2nd collaboration. The 2 partners were inspired by the 90’s rave culture to create this capsule named « TILL THE END »
This collection is fueled by fashion designer and DJ Virgil Abloh’s love for music in all its forms.
In the 90s, styles like acid house, breakbeat, happy hardcore and gabber characterized the sound of the Rave subculture. Illegal parties were very numerous and popular in the north of England. They took place in the old industrial areas that were abandoned after the closure of most of them in the 80s. These Raves gave a new life, festive and joyful, to these spaces left sadly unoccupied. The Ravers danced until the end of the night, « Till the End. », on wild rhythms and were dressed in a very particular style.
With this collab, END. and OFF-WHITE pay tribute to this culture and to events like Fantazia and Thunderdome.
The instantly recognizable graphic style of Virgil Abloh’s brand is combined with the distinctive aesthetic of 90’s underground rave posters.
We find a selection of iconic OFF-WHITE pieces featuring Caravaggio and San Girolamo prints : black hoodies, beige or white crewneck sweatshirts and white, black or royal blue t-shirts. These items harmoniously combine OFF-WHITE’s modern luxury codes with bold red or blue « TILL THE END » branding in a graffiti style, the OFF-WHITE logo and nods to rave history. We also discover a typical character of the 90’s grafitti, which characterizes a « Bandit » style and is printed on some of these items. The collection is also composed of a black Varsity Jacket « TILL THE END », a black and khaki green checkered shirt, a slim pants « Bandit » washed blue or grey, a set of black tracksuit. Accessories are also offered, such as a bucket hat, a wallet, earrings, a ring and a belt.
The END. x OFF-WHITE « TILL THE END » collection will be released on July 31, 2021 via a raffle set up on the British retailer’s website accessible from today here : launches.endclothing.com. Don’t sleep !