Collection END. x New Balance « Art of Nothing »

After recently teaming up with French brand SALOMON (article available HERE), British shop END. unveils a new collaboration with its strong partner NEW BALANCE. Named « Art of Nothing », this exclusive collection on the theme of relaxation and well-being is based on the latest XC72 silhouette and a range of matching clothing.

The health crisis and the resulting restrictions have brought a lot of stress and concern to the general population. Relaxation techniques have been proven to have significant benefits in reducing stress and increasing creativity. END. and New Balance wanted to highlight these activities (or non-activities) through an « Art of Nothing » capsule dedicated to a calmer lifestyle. The famous NB XC72 has been subtly modified to match the Zen theme of the collection. Available in 2 versions, it features discreet white and grey colors and premium materials.

The first colorway consists of an off-white breathable mesh upper with matching suede overlays. Touches of grey at the plush suede side N logo, heel and tongue branding details enhance the look. The whole is based on an all off-white sole.

The second colorway is made entirely of suede. It features an off-white base with grey overlays and off-white plush suede side N logo blending into the vamp. To add an extra touch of contrast, the iconic lugged up outsole is presented in gum, as is the heel clip. A white midsole completes the design.

The apparel collection features the same white and grey color palette. It consists of comfortable pieces dedicated to relaxation and free time. We find hoodies and jogging pants in thick terry jersey, as well as soft cotton t-shirts. These items are adorned with the co-branding and an explicit « END. YOUR STRESS » print.

To accompany the launch of this « Art of Nothing » capsule collection, END. and New Balance are organizing workshops on the theme of relaxation. 4 sessions named Flow, Breathworks, Calisthenics and Sound Bathing.

The END. x New Balance « Art of Nothing » collection will be available starting February 26, 2022 at END. via a raffle set up at launches.endclothing.com. Don’t sleep !

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