The famous rapper from Marseille, France, JUL is one of those who have helped the Japanese brand ASICS to gain popularity in the french lifestyle. While we thought they were solidly united, especially with a successful collab on the silhouette of the GEL-Venture 7 (article available HERE), Jul creates the surprise by announcing a partnership with the British equipment manufacturer Reebok. Through his brand D’OR ET DE PLATINE, which is also his music label, the French rapper-songwriter presents a new capsule collection.
This collaboration is rather complete, with footwear and clothing, but also accessories that the rapper from Marseille is particularly fond of : a cap and a pair of slides x socks. As for the sneakers, Jul reworked the Reebok Classic Leather AZ silhouette and the Premier Road Plus VI. Dubbed the « Racing en Y », these shoes have a totally different look.
The Classic Leather AZ has a clean design with a monochromatic colorway. It features a black textile upper complemented by matching leather overlays. The only contrasting colors are the branding details : « D’OR ET DE PLATINE RACING » in yellow, red and white on the mudguard and the famous « LA ZONE EN PERSONNE » written in white alongside the eyelets. To affirm the collab, the DP logo is engraved in tone on tone on the tongue, above the Reebok brand.
The Premier Road Plus VI has a bolder look, provided by bright color accents. It features a pearl grey breathable mesh upper with leather, textile or synthetic overlays and inserts in black with silver, yellow, red and sky blue accents. The D’or et de Platine branding in red/yellow/white adorns the tongue alongside the usual Reebok, and is applied to the black label sewn into the collar. The whole is based on the technical and comfortable DMX foam sole presented in black and yellow.
For the clothing, 2 types of short-sleeved t-shirts 100% cotton are offered.
A black model « La Maquina » with the logos D’Or et de Platine and Reebok embroidered on the chest. They are also applied in a larger size on the back, above the print « Jul La Maquina ».
A white and black « Racing en Y » model separated by a red headband featuring D’Or et de Platine and Reebok branding details printed on the front.
To complete the outfit, Jul and Reebok designed a white cap with embroidered logos in charcoal grey and red. The must-have co-branded EVA molded flip-flops appear in black with a gold graphic print on the strap with Reebok logos on the right foot and DP on the left foot. On the heel pad, these white logos are reversed. 2 pairs of socks, one black and the other white, finalize this capsule collection. They are adorned with the brandings and logos of the 2 brands, as well as the emblematic phrase of JUL « La Zone en personne ».
The first D’Or et de Platine x Reebok collection will be released on January 20, 2022. It’s already available for pre-order on JUL’s label website : doretdeplatineshop.com. Always humble and grateful, the rapper from Marseille thinks about his public by offering us pieces at correct prices and in a nice range of sizes. The sneakers are priced at 95€ per pair and available from EU 34 to EU 47. The t-shirts are 30€, from XXS to XXL, the cap 28€, the slide 30€ from EU 34.5 to EU 47 and the socks 18€ per pair.
When you pre-order, you will be given a ticket to participate in a draw. It will allow one of the buyers to win a Yamaha TMAX 560 scooter. More than 500 other prizes will be offered, such as concert tickets, « Independence » CD + bob packs, footballs or giant Jul signs.