The famous Californian brand VANS has been doing a lot of collaborations. After the recent release of the capsule elaborated with the artist from Malaga Javier Calleja (article available HERE), the legendary brand joins forces with the specialist of wax chalks, CRAYOLA.
In 2010, the 2 partners had already teamed up to present us a daring exclusive collection.
10 years later, they celebrate this original collab through a new joint opus that honors the creativity and the mode of expression of each. Some pieces feature blank graphics or illustrations waiting to be colored.
Warren Schorr, Crayola’s vice president of global business development and licensing, said : « Crayola encourages everyone to be bold and creative. We are thrilled to once again collaborate with Vans to deliver a collection that offers a new creative dimension. »
The broad, fun and colorful collection is designed for the entire family : adults and children and includes sneakers, apparel and accessories.
Featuring a combination of bright and contrasting colors, the Authentic Van Doren Inspired and Authentic DIY/Sketch your way silhouettes are revisited with playful prints from coloring books. The Classic Slip-On and SK8-Hi® silhouettes feature a textured rubber sole that can be colored. The kids’ versions can be adorned with pencil-shaped scratches. These pairs come with collab-themed hoodies and t-shirts made of durable cotton, adorned with co-brandings and bold illustrations. Accessories include a Vans x Crayola cotton canvas mini backpack with handles, front zip pockets and a fancy pencil pocket to carry all your Crayola gear. Matching socks, caps, tote bags and backpacks will also be available.
The collection will be available from February 18, 2022 in Vans stores and on Vans.com.
