The prestigious Canadian outdoor clothing brand CANADA GOOSE announced on March 2, 2021 a multi-year partnership with the National Basketball Association (NBA). The label founded by Sam Tick in 1957 is becoming a strong partner of the NBA All-Star Weekend and will develop an annual collaboration designed exclusively for players and fans. CANADA GOOSE called upon the Los Angeles-based brand RHUDE as its first collaborator.
RHUDE’s designer-founder, Rhuigi Villaseñor, is known for combining luxury techniques and streetwear elements. Unaccustomed to warm clothing lines for extreme conditions, he wanted to bring this naivety and innocence to the design of the items in this unisex collection, while at the same time imbuing them with the RHUDE style.
Villaseñor focused on key pieces of CANADA GOOSE, which can be worn alone for a lifestyle style, or layered when temperatures are icy. He added his touch to four emblematic items : the Portage jacket, a trench coat with a length that can be converted thanks to its snaps, the Macmillan parka that offers very high protection against the cold, the Chilliwack bomber known for its durability, warmth and comfort, as well as the sleeveless Freestyle vest, which fits in with the current « practical and comfortable » trend. The color palette ranges from green to orange, blue shades and yellowed green. Some garments are available in camouflage prints, in a design specific to RHUDE. Each item features the CANADA GOOSE disc, the RHUDE crest and the NBA logo.
The Canada Goose x RHUDE x NBA All-Star Weekend collection will be released two days before the event, March 5, 2021, in select Canada Goose stores and online at canadagoose.com.
