While the unexpected collab between the brand TENGA and the shop ATMOS has just been released (article available HERE), the Japanese retailer unveils a more « usual » project elaborated with the much appreciated label, ANNA SUI.
ANNA SUI is one of New York’s most beloved brands. In 1980, the Chinese-American fashion designer created her eponymous label known for its contemporary and unique vintage-inspired clothing. She has already been named « Top 5 Fashion Icons of the Decade » and in 2009 won the « Geoffrey Beene Lifetime Achievement Award » from the CFDA (Concil of Fashion Designers of America), just like Yves Saint-Laurent, Giorgio Armani or Ralph Lauren before. Setting no limits for herself, Anna Sui’s brand includes several categories, including a fashion line, shoes, accessories, jewelry and home goods. Today the Detroit born designer has over 50 boutiques in 8 countries and the Anna Sui collection is sold in 300 stores in over 30 countries worldwide.
For this collaborative collection, ATMOS and ANNA SUI are inspired by street fashion. It includes essential pieces, revisited by the famous fashion designer.
We find a hoodie declined in 2 colors, black and purple, with matching fleece pants, 2 other styles of pants covered with special patterns, a short-sleeved t-shirt presented in white, purple or grey and another long-sleeved one in the same colors, colored shirts and matching suit jackets, as well as a zipped jacket and its coordinated bottom. Underwear with different prints are also offered : a bra and boxers, as well as a set of cosmetics and a chain and its pendant and shoulder bags.
To complete the « head to toe » outfit, the two partners have also designed an elegant white, black or beige hat, decorated with a contrasting headband that recalls the patterns of the other items in this special collection. In a harmonious way, all the pieces have a common detail and a unique co-branding.
To celebrate the launch of this collection on December 12, 2021 in stores and on atmos-tokyo.com, the famous retailer is setting up Pop Up events in all atmos pink stores and at the atmos Hanshin Umeda shop until December 20, 2021. For example, the price of the hoodies is 95€, the suit jacket 190€ and the chain and its pendant 100€.
