Through its brand AFEW GOODS, the German shop AFEW seeks to inspire, make people think and fight against the environmental crisis. Sharing the same philosophy, AFEW GOODS has teamed up with Japanese label ATONE to design a capsule called « In between ».
The message of this collection is that there is always a second chance. For almost every type of problem, it’s possible to have at least one opportunity to change things. This is the case in everyday life, in work and also in environmental awareness. Sustainability is a second chance.
The German shop AFEW has as its motto to create, bring together and innovate. With AFEW GOODS, it also seeks to bring about change and find solutions to preserve the environment and thus improve our way of life. The name of the Japanese brand ATONE means « to repent », a kind of forgiveness. To develop this idea, the founders Sam, Jon and Gaku were inspired by their daily lives. They pooled their artistic creativities and expressed their own style. The message behind ATONE is to find a way to get new solutions to old problems. So the two brands naturally connected to offer us this collaborative capsule. It consists of 8 eight pieces certified GOTS (100% organic cotton), made in a fair and sustainable way in Portugal, then finished in Germany.
We discover a hoodie, a crewneck and a short sleeve t-shirt. The hoodie is available in 3 colors, black, grey or navy blue and is adorned with prints honoring nature, accompanied by committed messages. We also discover a new logo associating Afew and Atone.
The latter also appears on the 3 short-sleeved t-shirts in black, white or grey. A black crewneck is also proposed. To complete the look, a two-tone off-white and green cap has been designed. It is adorned with an illustration that is also found on the front
of the black hoodie.
The AFEW GOODS x ATONE « In between » collection will be released on Monday, May 31, 2021 at noon CEST on afew-goods.com. Prices are set at 110€ for the hoodie, 90€ for the crewneck, 45€ for the t-shirt and 48€ for the cap.