The legendary French brand Lacoste and the Paris-based production and design studio A.P.C. have joined forces to present their first collaborative collection. On the program, around 40 pieces for men and women inspired by the 90s.
Since 2018, Louise Trotter, Lacoste’s artistic director, has been breathing sophistication and modernity into the crocodile brand founded in 1933 by tennis player René Lacoste, in reference to the nickname he was given on the court : « crocodile », which he then decided to have embroidered on his white shirts.
Louise Trotter worked with the founders of A.P.C Paris, Jean and Judith Touitou, to create pieces that are both playful and minimalist, reminiscent of 90’s fashion. These items mix sportswear and military design, a strong inspiration for A.P.C.
Among the highlights are an oversized windbreaker in raw blue denim, another in blue nylon and one in khaki gabardine.
The collection also features a white dress with a wide polo collar, classic and long shirts, striped polo shirts and a patchwork version, as well as an assortment of baggy jeans and fleece pants that are tightened at the ankle. Sweatshirts and t-shirts complete the apparel collection. All of these pieces feature oversized and attractive green co-branding, incorporating the iconic Lacoste Crocodile with the A.P.C. logo.
The capsule also includes sneakers reinterpreted in A.P.C.’s sleek, minimalist style, as well as other accessories such as striped socks, denim bags, a hyper-big tote bag and a special candle whose scent evokes a stroll to the tennis courts in the French capital’s famous Luxembourg Gardens.