Coca-Cola x asics GEL-Quantum 90 « White »

Earlier this week, the Japanese sportswear leader and the American soda giant presented us a red COCA-COLA x asics GEL-Quantum 90, perfectly interpreting the world-famous beverage brand with its signature color (article available HERE). Now the two partners are adding a white version making a more discreet tribute to the iconic soft drink.

This new iteration features an inverted design on the top of the foot compared to the previous version.

The runner consists of a white recycled polyester upper with the iconic oversized Coca-Cola logo in red applied to the white side Tigers Stripes. To accentuate the subtle homage, we find Coke red elements such as the heel tab featuring the embroidered Coca-Cola branding, the inner lining, eyelets and laces, and the asics branding adorning the white tongue. As for the red colorway, the whole is based on a white sole benefiting from the GEL cushioning tinted with translucent green, a nod to the vintage Coca-Cola glass bottles.

As highlighted during the presentation  of the first colorway, the official name of this shoe is « Tokyo ». Certainly in reference to the Summer Olympics postponed to 2021 that will take place in Japan. Also, Coca-Cola is the oldest sponsor to date of the International Olympic Committee, ASICS the leader of Japanese sportswear and we can also make the parallel between the legendary red and white colors of beverage company and the colors of the Japanese national flag.

The pair will be delivered in a box specially designed for the collaboration, entirely Coke signature red with the co-branding applied in white.

Like the red version, the Coca-Cola x asics GEL-Quantum 90 « White » will be released on April 9, 2021, at select retailers and likely on asics.com, for an updated price of 150$.

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