Quai 54 2022
To the delight of basketball and urban culture fans, the dates of the next QUAI 54 have been confirmed ! The biggest streetball tournament in the world will take place in Paris for its 17th edition, at the Emile Anthoine stadium, in front of the mythical Eiffel Tower, on July 9th and 10th 2022. On […]
Courir x DRP Festival Drop Culture
The famous retailer COURIR is working to promote the sneaker culture and its community. In addition to offering programs to help up-and-coming designers, such as the « Creative Women Lab » (article available HERE), the retailer announces its partnership with the 1st French festival dedicated to drop culture, the DRP. The partnership between COURIR and the teams […]
BODEGA in Paris – Collaboration with New Balance
The famous Boston shop BODEGA presents a new project. After teaming up with ASICS to bring their touch to the GEL-MC PLUS, the famous store is preparing an exclusive event to launch their latest collaboration with New Balance. A special limited version of the NB 574 will be unveiled for the Paris Market Week. BODEGA […]
BALL’N CONNECT présente THE LAST ROUND
The popular French basketball app « BALL ‘N CONNECT » presents THE LAST ROUND, the final of tournaments to be held in 2021. This event aims to be a real streetball party ! Since its launch in April 2021, the French start-up BALL ‘N CONNECT has been growing in popularity and has become the first social basketball […]
NBA PARIS 2023 – Chicago Bulls vs Detroit Pistons at the Accor Arena
After the stop of the sports events due to the worldwide pandemic, the return to normalcy is becoming more and more concrete and the good news are following each other. The last one : the return of the NBA in Paris ! The last game was the meeting between the Charlotte Hornets and the Milwaukee […]
Documentary “Clarks and New York: Soles of The City”
[vc_row][vc_column][vc_column_text]CLARKS, the British footwear brand, has just released a short documentary called « Clarks and New York : Soles of The City » paying tribute to its flagship silhouette : the Wallabee. Directed by the legendary Set Free Richardson, directed by the Clarks Originals team and narrated by the rapper Jadakiss, this documentary relates the impact of […]
Foot Locker x ADIDAS Partnership
ADIDAS is thinking big for its basketball division. More than a year after appointing the designer-founder of Fear of God, Jerry LORENZO, as head of this range (article available HERE), the German giant announces a new strategic partnership with the brand FOOT LOCKER. Foot Locker becomes the main partner of adidas for the basketball releases. […]
GOAT, the new PSG’s sponsor
The number one soccer club in Ligue 1, PARIS SAINT-GERMAIN, has just announced the signing of a new partnership contract. After choosing Jordan Brand as their equipment supplier in 2018 (several articles available on this site), PSG is teaming up with another lifestyle company, specialized in particular in sneakers : GOAT. GOAT is an American […]
COURIR « Creative Women Lab » saison 2
For the second season of its « Creative Women Lab », the iconic retailer COURIR is encouraging talented women with a passion for design to apply to join its program. This way, their work will be highlighted, they will be accompanied and will be able to participate in exclusive workshops. As a reminder, in November 2020, COURIR […]
Documentary : PATTA for Life
[vc_row][vc_column width=”1/2″][vc_column_text]The founders of PATTA are unstoppable ! In their faithful « Only Good Vibes » spirit, Edson Sabajo and Guillaume « Gee » Schmidt regularly present innovative and committed collections, successful collabs and develop various projects such as the « Patta Academy » which helps young designers to blossom in their passion, or even a running club and a sound […]