REPORT: BACKSTAGE SHOOTING NEW ERA X NBA for FOOT LOCKER
A few weeks ago, the Toulouse-based communication agency Attraction Agency took on a project of European scope, collaborating once again with the New Era team, the Foot Locker team and the NBA. To realize this new shooting, three young male models were recruited by the agency to highlight the products of this collaboration. For this […]
New PSG store on the Champs-Elysées
To the delight of its fans, the famous Parisian soccer club, PSG, continues its expansion. After having presented a new collaboration with the high fashion brand DIOR (article available HERE), the number 1 club of the French capital unveils a new flagship store on the Champs-Elysées. 10 years after the arrival of Qatar Sport Investments […]
Event « When Basketball Inspires » Part. 2 de Trajectoire Studio
Jérémie Nassir, the founder of Trajectoire Studio, continues to put basketball culture in the spotlight. After the success of his 2019 exhibition combining contemporary art and basketball, and more recently the publication of his book « When Basketball Inspires » (article available HERE), Jérémie Nassir offers us a unique and free experience in continuity of his « work-passion ». […]
New END store. Newcastle upon Tyne
The British reference retailer END. presents its new shop. Building on the success of its previous stores, the retailer has commissioned design company BRINKWORTH to create this new flagship store located in Newcastle upon Tyne. Adam Brinkworth, CEO of Brinkworth commented : « I admire END’s commitment to physical retail locations, as each store enriches the relationship with […]
Salehe Bembury appointed Creative Director of UNINTERRUPTED for apparel collections
While the long-awaited release of the collaborative collection Salehe Bembury x NB « Universal Communication » is underway (article available HERE), the famous designer unveils a new partnership. The former Versace man becomes the Creative Director of the brand UNINTERRUPTED, founded by the great LeBron James and Maverick Carter. At the end of December 2020, Salehe Bembury announced […]
Solebox sets up in Barcelona
The famous German store SOLEBOX crosses the borders of its native country to establish itself in Spain, in the festive capital of Catalonia : Barcelona. This opening is the 6th store of the brand. To celebrate this launch, the collab with adidas « EQT Proto » (article available HERE) will be released the same day and will […]
Actor John Boyega joins the Converse All Stars program
Known for his activism and his role as Finn in the hit series Star Wars, John Boyega is joining Converse in the « All Stars » program. Launched just over a year ago, the Converse All Stars program aims to break down barriers and stimulate the progression of young creative talent. The leaders celebrate and encourage a […]
OVERKILL Cologne
One of the leading sneaker shops in Europe, OVERKILL, is going to open a new store outside the German capital. After the 2 Berlin shops, the brand continues to grow and is now established in Cologne. OVERKILL inaugurates its new store by launching its latest collab adidas EQT CSG 91 (article available HERE). On 145 […]
The “Culture & Diversité 97.1” sneakers exhibition by Herbby
A few days before the summer of 2020, the French designer and content creator HERBBY regaled us with a Madras-inspired Air Max 1, co-created with the American sportswear giant through the Nike By You program (article available HERE). In continuation of this project, the talented Parisian presents today an event called « Culture & Diversity 97.1 » […]
Nike x Megan Thee Stallion Partnership
The American giant Nike announces a new partnership with an artist. In addition to the iconic Travis Scott (several articles available on this site), the rapper Megan Thee Stallion joined the ranks of the Swoosh’s brand. For now, no footwear or apparel collabs revealed but fitness sessions! The 26-year-old artist has joined the Nike Training […]