Category: REPORT

Teddy Santis, Creative Director of New Balance Made in USA

Teddy Santis, the designer and founder of the prestigious streetwear brand AIME LEON DORE, has just announced a long-term partnership with the legendary Boston-based equipment manufacturer NEW BALANCE. After many successful collaborations (several articles available on this site), Teddy Santis will play an important role in the American firm founded in 1906. The kid from […]

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New category of Ronnie Fieg shoes for Clarks Originals & “8th St.” collection

Everyone knows that talented designer Ronnie Fieg is full of ideas and creativity. For himself and his label KITH, but also for brands he particularly likes, like the legendary Clarks Originals. The New York designer has announced a partnership with the British imprint, which will be based on the launch of a new category of […]

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Kris Brown signs with adidas Skateboarding

The Skateboading division of the German giant adidas welcomes a new personality : the 21-year-old professional skateboarder based in Philadelphia, Kris Brown. He joins ADIDAS Skateboarding’s first global team. To announce this signing, Kris Brown participated in a photoshoot wearing the famous reinvented Forum 84 ADV. This silhouette was originally designed for the adidas basketball […]

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Air Max Day 2021 celebration by Overkill shop: Bring the Future to Light

March 26, 1987 is a special date for Nike. It marks the launch of the very first Air Max 1. To honor this technology that crosses generations with as much success, the giant of Beaverton celebrates the « Air Max Day » every year on March 26. The Berlin-based reference shop OVERKILL decided to pay tribute to [...]
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Atmos con Vol.8 « Digital »

Launched in October 2016, the annual « atmos con » event was basically a sneaker convention organized by Tokyo’s cult shop ATMOS. The success of this festival has largely increased over the years and sessions. In addition to exclusive pairs from major brands, this event features talk shows on urban culture and live music performances. Since Vol.4 […]

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Pop up Shop “Atmos Mart” for the “Air Max Collection”

Japanese reference retailer ATMOS is opening an ephemeral Pop Up Shop named « atmos mart » to commemorate the release of the « Air Max Collection » inspired by small 24/7 convenience stores, called Konbinis in Japanese. The store will open in Harajuku, an artistic district of Tokyo, for a limited time from March 15 to March 28, 2021. […]

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Foot Locker appoints Melody Ehsani Creative Director for Women

Los Angeles-based designer Melody EHSANI becomes the first Creative Director for the Women’s Department of Foot Locker. Known for her streetwear brand ME and her commitment to women’s independence, Melody EHSANI will bring her personal touch to the growing women’s footwear and streetwear category. « Everyone in the streetwear industry has Melody EHSANI on their radar », […]

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Decathlon x NBA partnership

The year 2021 has barely begun and continues to surprise us in terms of novelties and associations. The French group Decathlon has just signed a partnership with the famous American basketball league, the NBA. A historical fact ! 4 years ago, Decathlon launched its basketball dedicated sub-brand, TARMAK. Through this, the French giant in the […]

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The SIZE-LAUNCHES application is evolving. The famous English retailer SIZE? is adapting to the changes caused by the global health crisis by relying on its creativity. In addition to participating in raffles, the app will allow us to visualize various ongoing projects of the British footwear giant, including a preview of the exclusive sneakers planned [...]
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“SPUNGE” the Salehe Bembury’s new brand

A few days before Christmas, Salehe Bembury, winner of the prestigious title « footwear designer of the year 2020 », announced his departure from the luxurious Italian house Versace to launch his own brand (article available HERE). It’s on his Instagram account that the talented designer has just unveiled the name of his label. Salehe Bembury didn’t […]

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