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Category: REPORT

Decathlon x NBA partnership

The year 2021 has barely begun and continues to surprise us in terms of novelties and associations. The French group Decathlon has just signed a partnership with the famous American basketball league, the NBA. A historical fact ! 4 years ago, Decathlon launched its basketball dedicated sub-brand, TARMAK. Through this, the French giant in the […]

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THE “SIZE? LAUNCHES” APPLICATION IS EVOLVING

The SIZE-LAUNCHES application is evolving. The famous English retailer SIZE? is adapting to the changes caused by the global health crisis by relying on its creativity. In addition to participating in raffles, the app will allow us to visualize various ongoing projects of the British footwear giant, including a preview of the exclusive sneakers planned [...]
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“SPUNGE” the Salehe Bembury’s new brand

A few days before Christmas, Salehe Bembury, winner of the prestigious title « footwear designer of the year 2020 », announced his departure from the luxurious Italian house Versace to launch his own brand (article available HERE). It’s on his Instagram account that the talented designer has just unveiled the name of his label. Salehe Bembury didn’t […]

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BACKSTAGE SHOOTING NEW ERA FOR FOOT LOCKER II

A few weeks ago, the Toulouse-based communication agency Attraction Agency was handling an European-scale projet by collaborating for the second time with the New Era team and the Foot Locker team. For this new shooting dedicated to the highlightening of beanies, three new young models were recruited by the Toulouse agency. So it’s quite naturally that […]

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Master P & Baron Davis could buy REEBOK

The famous rapper, now a renowned entrepreneur, MASTER P and former NBA player Baron Davis are in talks to buy the REEBOK brand for $2.4 billion. The two well-known personalities have begun negotiations with Reebok’s parent company, ADIDAS, to acquire the shoe brand that once weighed heavily in the sneaker game. For the record, after […]

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Jerry Lorenzo at the head of the Adidas basketball division

2020 is definitely a year like no other and this latest surprising news confirms it. While very close to Nike for many years, Jerry Lorenzo, the founder of the prestigious steetwear label Fear Of God, announces a long-term partnership with the German equipment manufacturer adidas. The famous californian designer is taking over the head of […]

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Salehe BEMBURY leaves Versace

The winner of the prestigious title « Footwear designer of the year » Salehe Bembury announces his departure from Versace. Since 2017, the New York designer had been vice president sneakers and footwear for the iconic Italian luxury brand. For 2021, he wants to take off and launch his own label, which will most certainly focus on […]

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THE NEW FOOTSHOP LOGO

The famous sneaker retailer FOOTSHOP is always looking for novelties and exclusivities to satisfy us at best. In line with this sense of modernity and creation, the Czech retailer decided to change its logo and called upon its compatriots from the NAJBRT Graphic Studio to lead this project. After 9 years of beautiful and loyal […]

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BACKSTAGE SHOOTING NEW ERA X NBA For FOOT LOCKER

A few weeks ago, the Toulouse-based communication compagny Attraction Agency was handling a European-scale project by tackling a streetwear campaign for Foot Locker, New Era and the NBA. It was in Toulouse (France) that Attraction Agency’s complete team met on one of the city’s playgrounds, accompanied by two young models for a half day of […]

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BLACK MILK AGENCY x PSG x JORDAN BRAND

The Parisian press and public relations agency BLACK MILK already has major clients such as Oxbow, Helly Hansen, Russell Athletic or Reebok, to name but a few. Continuing its ascent, BLACK MILK announces a new and very interesting collaboration : with Paris Saint-Germain on the lifestyle collections. To begin this association, the new line PSG […]

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