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Category: REPORT

Actor John Boyega joins the Converse All Stars program

Known for his activism and his role as Finn in the hit series Star Wars, John Boyega is joining Converse in the « All Stars » program. Launched just over a year ago, the Converse All Stars program aims to break down barriers and stimulate the progression of young creative talent. The leaders celebrate and encourage a […]

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OVERKILL Cologne

One of the leading sneaker shops in Europe, OVERKILL, is going to open a new store outside the German capital. After the 2 Berlin shops, the brand continues to grow and is now established in Cologne. OVERKILL inaugurates its new store by launching its latest collab adidas EQT CSG 91 (article available HERE). On 145 […]

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The “Culture & Diversité 97.1” sneakers exhibition by Herbby

A few days before the summer of 2020, the French designer and content creator HERBBY regaled us with a Madras-inspired Air Max 1, co-created with the American sportswear giant through the Nike By You program (article available HERE). In continuation of this project, the talented Parisian presents today an event called « Culture & Diversity 97.1 » […]

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Nike x Megan Thee Stallion Partnership

The American giant Nike announces a new partnership with an artist. In addition to the iconic Travis Scott (several articles available on this site), the rapper Megan Thee Stallion joined the ranks of the Swoosh’s brand. For now, no footwear or apparel collabs revealed but fitness sessions! The 26-year-old artist has joined the Nike Training […]

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Basket4baller inaugurates a Parisian flagship

The national leader of online sales of basketball and Jordan items, BASKET4BALLER aka b4b, inaugurates its 2nd point of sale in France. After the flagship in Strasbourg, the retailer settles in the heart of the Parisian capital, at Châtelet, 31 rue de Rivoli. Founded in 2009 by Gilles Bollinger, BASKET4BALLER is originally an online store […]

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Saucony Originals x EricsOne

Legendary American brand SAUCONY has partnered with Milanese artist EricsOne to create a massive 80m2 mural on an outdoor wall. Kicking off Milan Design Week, this work celebrates both the 30 years of the iconic Shadow 6000 silhouette and the return to normalcy of the great city of Milan after many months of confinement. This […]

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KITH HAWAII

The talented designer Ronnie Fieg just opened his new KITH store this Friday, August 20, 2021. After Brooklyn and Soho in New York, Los Angeles, Miami, Paris and Tokyo, the 7th flagship store of the streetwear brand is located in Hawaii. Like the latest openings of KITH stores in the world, an exclusive Nike Air […]

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adidas sells Reebok

The deal is done, the German group ADIDAS officially separates from the brand REEBOK. After many months of talks and various offers, including that of celebrities Master P and Baron Davis (article available HERE), ADIDAS sells REEBOK to the American conglomerate ABG for 2.5 billion dollars. ABG or Authentic Brands Group is an American company […]

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Salomon OFFSITE x Clean My Calanques

The outdoor brand born in the French Alps, SALOMON, unveils a new program called OFFSITE that aims to raise awareness about respect and exploration of nature. The first event took place in Marseille in partnership with the local association Clean My Calanques. For more than 70 years, SALOMON has been offering technical outdoor products that […]

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FOOT LOCKER offers itself ATMOS

The news was announced today : the well-known American company FOOT LOCKER has reached a definitive agreement to acquire Text Trading Company, KK which owns and licenses ATMOS. The purchase price is $360 million. Atmos was founded in 2000 as a small sneaker store in the Ura-Harajuku district, the birthplace of Japanese streetwear. Today, Atmos […]

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