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Category: REPORT

Le Bikini x Bleu Citron : Festival “Le Weekend des Curiosités”

After 2 years of absence due to the health crisis, the festival “Le Weekend des Curiosités” makes its comeback and will take place soon in the famous Toulouse venue: Le Bikini. The event is all the more awaited because this year 2022 marks its 10th edition. Held at the approach of summer, this 4-day festival […]

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Foot Locker x ADIDAS Partnership

ADIDAS is thinking big for its basketball division. More than a year after appointing the designer-founder of Fear of God, Jerry LORENZO, as head of this range (article available HERE), the German giant announces a new strategic partnership with the brand FOOT LOCKER. Foot Locker becomes the main partner of adidas for the basketball releases. […]

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GOAT, the new PSG’s sponsor

The number one soccer club in Ligue 1, PARIS SAINT-GERMAIN, has just announced the signing of a new partnership contract. After choosing Jordan Brand as their equipment supplier in 2018 (several articles available on this site), PSG is teaming up with another lifestyle company, specialized in particular in sneakers : GOAT. GOAT is an American […]

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COURIR « Creative Women Lab » saison 2

For the second season of its « Creative Women Lab », the iconic retailer COURIR is encouraging talented women with a passion for design to apply to join its program. This way, their work will be highlighted, they will be accompanied and will be able to participate in exclusive workshops. As a reminder, in November 2020, COURIR […]

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Documentary : PATTA for Life

The founders of PATTA are unstoppable ! In their faithful « Only Good Vibes » spirit, Edson Sabajo and Guillaume « Gee » Schmidt regularly present innovative and committed collections, successful collabs and develop various projects such as the « Patta Academy » which helps young designers to blossom in their passion, or even a running club and a sound system. [...]
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Reopening of the ATMOS PINK Harajuku shop

After the difficult period of the Corona virus, the Tokyo-based brand ATMOS announces the reopening of its PINK atmos store located in the iconic Harajuku district. The new organization of the shop puts more emphasis on dance and includes a new feature. Atmos Pink is a sports store for women with a focus on dance. This […]

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REPORT: BACKSTAGE SHOOTING NEW ERA X NBA for FOOT LOCKER

A few weeks ago, the Toulouse-based communication agency Attraction Agency  took on a project of European scope, collaborating once again with the New Era team, the Foot Locker team and the NBA. To realize this new shooting, three young male models were recruited by the agency to highlight the products of this collaboration. For this […]

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New PSG store on the Champs-Elysées

To the delight of its fans, the famous Parisian soccer club, PSG, continues its expansion. After having presented a new collaboration with the high fashion brand DIOR (article available HERE), the number 1 club of the French capital unveils a new flagship store on the Champs-Elysées. 10 years after the arrival of Qatar Sport Investments […]

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Event « When Basketball Inspires » Part. 2 de Trajectoire Studio

Jérémie Nassir, the founder of Trajectoire Studio, continues to put basketball culture in the spotlight. After the success of his 2019 exhibition combining contemporary art and basketball, and more recently the publication of his book « When Basketball Inspires » (article available HERE), Jérémie Nassir offers us a unique and free experience in continuity of his « work-passion ». […]

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New END store. Newcastle upon Tyne

The British reference retailer END. presents its new shop. Building on the success of its previous stores, the retailer has commissioned design company BRINKWORTH to create this new flagship store located in Newcastle upon Tyne. Adam Brinkworth, CEO of Brinkworth commented : « I admire END’s commitment to physical retail locations, as each store enriches the relationship with […]

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