The workwear brand CARHARTT WIP has been doing a lot of eye-catching projects. After offering us a second collection designed in collaboration with Italian brand MARNI last month, the American label invited London-based photographer and visual artist FINNEGAN TRAVERS to imagine its Spring Summer 2023 campaign.
The visual media specialist created a 2-minute video to highlight pieces from the CARHARTT WIP SS23 collection.
The video shows a day in the life of three people : Charlotte, Dylan and Matlok Bennett-Jones, one of the members of the CARHARTT WIP team.
Navigating between the London asphalt and the ocean of the Devon coast, Finnegan Travers offers us a video punctuated by particular sounds, isolated or combined : the songs of birds or the sound of the alarm clock, the water of the shower running or the sound of the waves hitting the coast, the aquatic pressure felt underwater, the clatter of a subway train or the sound effect of a trix skateboard. Some images are jerky, others slowed down, in bright almost saturated shades or in an elegant ‘black and white’.
The collection consists of work/streetwear classics, including a bright yellow crewneck, a white tee, an Agave grey-green polo, a Solander plaid shirt, an off-white Modular jacket and a beige Michigan one, and a faded black Arbor Vest. A pair of brown faded socks and 3 styles of pants are also offered : Brown Wide Panel, a classic black Simple Pant and a blue faded women’s Wide Simple Pant.
The Carhartt WIP SS23 Campaign By Finnegan Travers can be seen HERE. The pieces from this collection are available in stores and online at carthartt-wip.com. Prices range from 19€ for the pair of socks to 179€ for the Michigan jacket. Let’s go !
