BODEGA regularly presents us with well thought-out collabs with eye-catching designs. After working with adidas and Beams, G-Shock and New Balance, the famous Boston-based shop has teamed up with French brand HOKA for a 2-piece capsule called « The World at Large ».
About a year ago, BODEGA and HOKA joined forces to reinvent the Kaha Low and the Ora Recovery Slide.
This new collaboration « The World at Large » is based on the Tor Ultra silhouette, in High and Low versions. The shoe is made from premium and robust materials with enhanced technical features.
In order to design a high quality capsule, the American BODEGA team went to Annecy, France, for an official HOKA research and development trip. BODEGA members tested for themselves the Tor model that had been attracting their attention since last year’s collab. In addition to learning about the silhouette’s origins, update and specific technology, the Boston team put on the Lo and Hi models for a test run in the French Alps.
Convinced of the shoe’s performance qualities, BODEGA members brainstormed on the design of both versions to create hyper-quality collaborative models.
The Tor Ultra Hi and Lo are made of technical mesh and Sierra Buck leather, with Gore-Tex linings and Vibram® Megagrip outsole. To translate the technical specifications of the model to the aesthetic side of these pairs, the BODEGA team thought of identifying a mascot that would be the perfect representation of the details they wanted to highlight : the ant. This creature can evoke durability, agility, resilience, community spirit and extraordinary strength. The Boston-based shop also sought to give a lifestyle look that it’s particularly fond of to these 2 exclusive models.
After much consideration, BODEGA’s reinterpreted Tor Ultra Hi is finally inspired by the color of maiz morado, the Peruvian purple corn. It appears in purple, features details reminiscent of vintage hiking and outdoor gear and opts for several sets of round rope laces in different bright colors to make a statement.
The Tor Ultra in Lo takes the South Western theme and gives a full exploration of the landscape. It combines cactus-inspired beige with purple underlays reminiscent of maiz morado, and a turquoise tongue and internal heel reinforcement mimicking other plant life. Perforations on the sides of the foot, black toe reinforcement and heel pull ensure accentuated comfort and durability. A thick, technical midnight blue sole finalizes the design.
These collaborative pairs are adorned with the partners’ branding details, including BODEGA on the back of the heels and insoles.
The Bodega x Hoka Tor Ultra Lo / Hi « The World at Large » will be released on March 24, 2023 online at bdgastore.com and in the BODEGA store in Los Angeles on a first come, first served basis. The Lo version will be priced at $230 and the Hi will cost $250. Be ready !
