A new brand of sneakers is coming into the game : SCHOOL, a young startup that seeks to make its place in the industry by focusing on legendary aesthetics, beautiful materials and affordable price.
For many months now, the whole world has been shaken by an unprecedented health crisis. In addition to this deadly virus, another kind of virus, which can also be deadly, continues to fall on targeted people : racism. It’s not new and, unfortunately, has not yet disappeared. On the contrary, tensions have become extreme. Everyone must try to take action to show support and solidarity towards the communities that suffer these injustices. Several kinds of actions are possible, such as promoting self-entrepreneurs from minority communities, such as Tom Young and the other members of the SCHOOL brand.
Some people have the courage to take on new projects, such as the founders of the SCHOOL startup, a young black-owned sneakers company. This new brand aims to offer us pairs with a design inspired by the golden age of the sneaker, at an affordable price.
The « Marathon I » is the first shoe designed by SCHOOL. It’s adorned with premium quality materials and for its launch, is presented in 3 colorways : OG/Red, Blue/Yellow and Pink/Aqua. All 3 versions consist of a white mesh base with overlays in leather and high quality suede which helps to resist wear and tear. Depending on the iteration, the combination of bright colors is different. Great attention is paid to detail, including stitching executed downwards for a better fit and finely worked eyelets in a « spectacle » shape to recall the brand logo. The latter is engraved on the leather heel insert and the SCHOOL branding stands out on the tongue label and adorns the side panels. To complete the thoughtful and careful approach, the comfortable white midsole is combined with a rubber outsole made from scratch, which runs up the toe and heel and provides premium traction.
The SCHOOL « Marathon I » in 3 colorways should be available at the end of February 2021 on the scho-ol.com website for 90$ and in sizerun US 4 to US 14. Go follow this young qualitative label on instagram (@schoolfootwear) !
