DIADORA V7000 X L’ORIGINAL X BISSO « Strong Together »

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After teaming up with KangaROOS last year for his very first collaboration, BISSO unveils a new eye-catching project. For this 2nd opus, the French sneaker enthusiast worked with the Belgian shop L’ORIGINAL and the Italian brand DIADORA to reinterpret the silhouette of the famous V7000. The trio presents a special version « Made in Italy » limited to 250 pieces.

Named « Strong Together », this collaborative triple sneaker conveys the leitmotif that accompanies the lives of Bisso and Frank from ORIGINAL : « EVERY DAY WITH STRONG INTENSITY AND PASSION ».

The two partners have been immersed in street culture since their teenage years in the 90s. They found common ground and turned it into a strength to imagine this collaborative pair. Frank and Bisso wanted to honor their respective passions, break-dance for the 1st and sound system for the 2nd, through this exclusive Diadora V7000.

Since the age of 10, Frank expressed his artistic side by customizing clothes, graffiti and dance. He participated in break-dance battles throughout Europe and the United States, which allowed him to discover new trends and build a strong character in terms of influences.
For Bisso, or rather SELECTA BISSO (his stage name), it was the sound systems, where he often mixed wearing green, yellow/orange Jamaican tank tops with camo pants. The reggae and dancehall fan carried his vinyls in transparent or off-white boxes. Boxes representing real chests filled with small musical jewels.

The colors on this Diadora V7000 all have a special meaning for Frank and Bisso, whether common or different.
For example, the curry hue, emerald green and camo print were a no-brainer for these two 90’s culture lovers. Also, the blue and red on the white midsole are a reference to the sports shoes of that time.

Made in Italy, this sneaker is composed of an upper combining several premium materials and several colors. It features an off-white mesh toe box, matching the leather side panels. Green and orange-yellow suede overlays add a nice touch of contrast. To complete the look and affirm the inspiration, the famous side logo and heel tab are dressed in a camo print, the inner lining appears in burgundy color and the heel reinforcement is presented in brown leather.
The pair is adorned with the logos of the 2 partners at the back of the heel : L’ORIGINAL embroidered on the left foot and SELECTA BISSO on the right foot. As for the other branding details, Diadora keeps its usual place on the off-white tongue and the model name is embroidered in white on the side heel. Great attention to detail was paid, as evidenced by the bright green lace aglets matching the TPU upper eyelets and finish on the heel overlay. An electric blue heel clip and gum outsole finish off the design harmoniously.

The DIADORA V7000 x LORIGINAL x BISSO « Strong Together » will be released on September 15, 2022 for €180 ($180) at L’ORIGINAL NAMUR, in stores and online, and September 16, 2022 at select retailers as : OVERKILL, AFEW, STARCOW and La BOÎTE COLLECTOR. Sizesrun EU 36 to EU 47 (US4-US13). Be ready !

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