BEAMS x asics GEL-Kayano

The famous Japanese retailer BEAMS is known for presenting coveted collabs with leading brands. After recently working with Paperboy and New Balance (article available HERE), the Tokyo-based store is once again teaming up with fellow Japanese brand ASICS to reinvent the iconic GEL-Kayano.

This collaborative version sports a special look inspired by a pun related to the name of this model.

Puns are an integral part of the Japanese language. To create this exclusive GEL-Kayano, BEAMS plays with the syllables « Kaya » from KAYANO which means « mosquito net » in Japanese. Presented in black, the shoe is adorned with a removable airy overlay imitating this famous mosquito net. Adjustable by snaps, this « veil » goes up to the bottom of the calf and closes with a black drawstring. A black Fidlock strap with a red finish, passing over the tongue area, ensures fit and support. Once the « mosquito net » is removed, the sneaker becomes more classic. It consists of a black mesh upper complemented by tone-on-tone overlays. To ensure waterproofing, the pair benefits from a Gore-Tex lining. A thick and comfortable yellowed GEL technology midsole and a black outsole harmoniously finalize the design.

The BEAMS x asics GEL-Kayano is expected to be released in the fall 2022 season, in stores and online at beams.co.jp and asics.com, for a price around $230 (31 900 ¥). We will keep you informed of the latest official details, stay tuned !

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