Basket4baller inaugurates a Parisian flagship
The national leader of online sales of basketball and Jordan items, BASKET4BALLER aka b4b, inaugurates its 2nd point of sale in France. After the flagship in Strasbourg, the retailer settles in the heart of the Parisian capital, at Châtelet, 31 rue de Rivoli.
Founded in 2009 by Gilles Bollinger, BASKET4BALLER is originally an online store specialized in performance and lifestyle basketball items. It has become one of the largest distributors in Europe and in 2019 established itself in Strasbourg, its hometown.
2 years later, on September 7, 2021, BASKET4BALLER will open its 2nd store in Paris.
A logical outcome for Gilles Bollinger : « Paris, the capital of basketball in Europe, is also the city chosen by the NBA for official NBA games in Europe and hosts the largest streetball tournament in Europe sponsored by Jordan Brand. It’s important for us to open a meeting place and to be able to offer customers an impactful brand experience in-store, thanks in part to the advice of our expert salespeople, who are all basketball players. We don’t just come to Paris to make sales, but also to become part of the Parisian basketball scene, to help develop the game through the rehabilitation of playgrounds, to provide material support for tournaments, etc. »
With a blue front, the 300m2 Parisian shop is spread over 2 levels. The ground floor is dedicated to Lifestyle products, with a Jordan corner and a selection of sneakers. The second floor is dedicated to Performance and hosts hundreds of bball references from all brands and an NBA corner. Innovation is also present in this store, a large phygital device has been set up. We discover digital terminals proposing the extension of the product referencing in store and the stock in real time, as well as a Footscan « b4b Perfect’fit » which allows to find « the shoe to fit » : the one adapted to the foot and to the use of each one.
For the design of the boutique, Gilles Bollinger called on the Carré Noir agency, part of the Publicis Group, which had already been involved in creating the Strasbourg store. The concept is subtly inspired by the world of basketball. The designers were inspired by the basketball net for the furniture and wall coverings. The « Lifestyle » level and the « Performance » floor share common codes that are treated in different ways. The birch, a living material on the ground floor, contrasts with the dichromate metal and painted concrete blocks of the first floor, while being intimately linked. Imposing graphic elements specially created for the b4b brand are scattered throughout the store.
The Parisian flagship BASKET4BALLERS was inaugurated on September 7, 2021 at the Place de l’Hôtel de Ville, at the crossroads of the rue de Rivoli and the rue du Renard, at 31 rue de Rivoli in the IVth arrondissement precisely. The shop is open every day, from Monday to Saturday from 10am to 8pm and on Sunday from 11am to 7pm. Enjoy your visit and good shopping !