Four years after proposing a collaboration based on the iconic Clyde silhouette, the Japanese store Atmos is once again partnering with the world-famous Japanese tattoo group THREE TIDES TATOO and the German brand PUMA. The second part of this triple collaboration is inspired by the concept of Halloween in Japan. This time, the three partners expressed themselves on the emblematic PUMA Suede sneaker.
The shoe was reworked to pay homage to traditional Japanese works of art from the Edo period, from the « Ukiyo-e » artistic movement. The sides of the sneakers are covered with numerous and meticulous Three Tides Tatoo graphics referring to the work « Hyakki Yako » which can literally be translated as « The Night Parade of the Hundred Demons ». The emblematic Puma foam side stripes appear in transparent material, allowing the artwork to be completely visible. To add an extra touch of elegance and highlight the colorful graphics, the toe box, tongue and heel are dressed in black suede. The legendary heel logo and the discreet Puma brand above the side stripes appear in gold color. The look is completed by black laces, a traditional white and green Puma tongue label, and white lining and heel tab. The whole is based on a white sole, thus finalizing the design.
To ensure the matching, the 3 partners designed textile articles with triple brandings and embellished with a graphic design matching one of the characters of the Hyakki Yako : the boy with a unique eye. This clothing collection is composed of 2 black sweatshirts, each with a different print on the chest, and 3 versions of t-shirts in black or white.
The Atmos x Three Tides Tatoo x Puma Suede will be released on October 30, 2020 via a raffle whose registrations will be open from October 27, 2020 on atmos-tokyo.com. Size ranging from EU 36 to EU 47, for a price of 159€.
The textile collection will be available first on October 24, 2020 via a raffle whose registration will be open from October 21, 2020 on atmos-tokyo.com. The price of sweatshirts is 63€ and t-shirts is 40€ (per piece).
Little extra, a Bikkuriman style sticker will be randomly attached in the box of one of the online customers.
To celebrate this collaboration, the THREE TIDES TATTOO POPUP STORE will be open at the Atmos Sendagaya store from October 24th to November 1st, 2020. There will be many other products that are not usually available at atmos…
