Atmos x New Balance 57/40 “Beachside”

The famous Tokyo shop ATMOS maintains its frantic rhythm of collaborations, for our greatest pleasure. After the recent projects with adidas, Columbia, Guess and Puma (articles available on this site), the Japanese boutique teams up with its solid American partner NEW BALANCE. Atmos brought its touch to the new NB 57/40 silhouette. A version called « Beachside » has been unveiled.

Introduced during the first days of 2021, the NB 57/40 is a revisited version of the legendary 574. The upper retains the lines of the 1988 runner and is adorned with premium materials. The main touch of modernization appears in the raised sole with waves.

As the name suggests, ATMOS was inspired by the beachside to reimagine this sneaker. It adopts a bold and colorful style reminiscent of the 90’s look. The shoe consists of a bright tie-dye pattern base, in a gradient of blue, purple and pink referring to the sunset and the color of the sky at dusk. This design is complemented by beige overlays reminiscent of beach sand and a light blue heel tab matching the sea. Bright yellow accents, a nod to the shining sun, like the side N logo and tongue tag, secure the look. A touch of contrast is provided by a black heel reinforcement and a black and green heel clip. The laces and inner lining are presented in sandy beige and the tongue is dressed in the tie-dye pattern, harmonizing the design. The whole is based on a white midsole combined with a sea blue semi-translucent outsole.

The atmos x New Balance 57/40 « Beachside » will be released on March 20, 2021 on atmos-tokyo.com via a raffle for which registrations are now open. The price is set at 130$.

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