As usual, the Japanese shop Atmos has been doing successful collaborations. After having teamed up with Yakult Swallows last February to design a special Be@rbrick (article available HERE), the Tokyo-based shop is once again teaming up with Medicom Toy to present a brand new version of BE@RBRICK. This time, elaborated in triple collaboration with LÝFT.
LÝFT is a fitness clothing brand founded by athlete Edward Kato, that accompanies the sports community in their daily workouts. It conveys a strong message of surpassing oneself, a « fight against oneself ». The objective : to feel good in your body, in your head and gain self-confidence, while improving your health.
With atmos, LÝFT has revisited the very popular Be@rbrick from the Japanese toy brand Medicom Toy. Inspired by the world of the sportswear label, the figure sports a shiny winner’s look. It features a silver body with dumbbell-shaped eyes to represent the essence of LÝFT. To make it even more like a trophy, the back of this special Be@rbrick is adorned with Japanese and English flags. On the chest, we discover the double branding atmos x LÝFT which affirms the collaboration. This toy of collection is declined in 2 sizes, 100% and 400%.
This Be@rbrick will be released with an assortment of triple collaborative t-shirts and tank tops, ideal for training. Available in white or black, these tops feature a silver Be@rbrick illustration on the front and triple branding on the back.
The atmos x LÝFT x MEDICOM TOY BE@RBRICK 100% & 400% and apparel collection will be released on June 25, 2022 in atmos stores and via an open raffle on atmos-tokyo.com until June 24, 2022. Prices are set at $105 (¥14,300) for the Be@rbrick 100% & 400%, $44 (¥6,050) for the t-shirt and $36 (¥4,950) for the tank top. Don’t sleep !
