ATMOS x LACOSTE “Street Tennis Collection”
The talented Japanese streetwear and sneakers company ATMOS has once again teamed up with the famous French brand LACOSTE to present us a collection called « Street Tennis ». Through this project, the two partners wish to combine tennis fashion with street culture. This collaborative pack includes a Balsa sneaker, textile items and a Be@rBrick in two different sizes.
- The aesthetics of this shoe is inspired by classic Lacoste tennis models.
The pair consists of an upper in yellow synthetic material, reminiscent of the one used to make tennis balls. The associated Lacoste and Atmos brandings can be seen on the white tongue label. The emblematic Lacoste Crocodile is sewn on the side of the shoe and a removable grey branding label is slipped into the flat laces of the same colour as the upper. Two additional pairs of white and two-tone laces will be included in the box to ensure differents matchings. A touch of contrast is provided by the laces’ eyelets each appearing in a different colour : blue, yellow, black, green and red. To finalize the design, the inner lining, the inside of the tongue and its seam are green. The whole is based on a white sole.
- The textile collection consists of t-shirts, polo shirts and hoodies. These pieces are available in two versions : totally black or white.
The textile items have a playful design, Atmos revisits the Lacoste logo and transforms it to its own idea. Above this yellow Crocodile made of tennis ball material, there is a white speech bubble, like those in comic strips, with the black Atmos branding. The animal thus appears to pronounce the name of the Japanese label. Depending on the items, these two logos appear in different sizes, classic or oversized.
- A Be@rBrick Atmos x Lacoste completes this collection. It too is made of materials similar to tennis balls and will be available in two sizes : 100% or 400%.
The ATMOS x LACOSTE « Street Tennis collection » will be available on July 3, 2020 in Atmos stores in Japan and on the atmos-tokyo.com website.