The Japanese reference shop ATMOS unveils the 3rd part of its collaboration with the Bangkok-based brand #FR2 and the equipment manufacturer REEBOK. In June, the 3 partners offered us an apparel collection and a reinterpreted Reebok CLUB C 25 (article available HERE). They are back today with a special InstaPump Fury and a new range of apparel.
Atmos collaborated for the first time with designer-photographer « Rabbit » and his #FR2 brand for its 20th anniversary in 2020. #FR2 is a label founded in 2014 that is inspired by the activities of photographers and offers pieces created on the principle of « clothes worn by photographers. »
The Bangkok-based brand’s iconic logo is a couple of naughty rabbits. It’s highlighted on the pieces of this 3rd triple collaboration using mainly the color white.
The collection consists of a co-branded, loose-fitting t-shirt and shorts made with an embossed finish material.
The legendary InstaPump Fury has a special look inspired by the white rabbit. It features a white faux fur base complemented by tonal overlays. The iconic pump button on the tongue is adorned with the famous Rabbit logo and the second button on the side adds a touch of contrast with its bright red color. The Reebok heel and Rabbit tongue branding appears in silver-grey embroidery. A white midsole combined with a grey outsole harmoniously finalizes the look.
The ATMOS x #FR2 x REEBOK InstaPump Fury and the shorts & t-shirt set will be released on September 4, 2021 in select ATMOS stores and via a raffle now open on the atmos-tokyo.com shop. Prices are set at 100$ for the t-shirt, 110$ for the shorts and 180$ for the InstaPump Fury. Don’t sleep !
