Atmos x DUSTYCHAMP x QDS x PUMA VTG MIJ Neo Classic

While registrations are open to hope to copy the « Graffiti pack » designed with ADIDAS (article available HERE), the Japanese reference shop ATMOS continues to enrich the sneaker culture by presenting us a quadruple collaboration. For this new opus, Koji and his team joined QDS (Q’s Design Studio) and DUSTY CHAMP to reinterpret the legendary PUMA Suede silhouette.

Motomichi Sekimura of QDS (ex TECTECK, INSUNFLOWER) has been in the Japanese sneaker game since the beginning. In the 90s, he worked on the first sneaker shop in Japan. The QSD collaboration with PUMA brand is back for the first time in over 20 years.

Motomichi Sekimura commented on the four-way project, « There is a story behind this special collaboration. There was a BMX shoe called « Havana » released by PUMA in 1999. Actually, « RaBiD » (INSUNFLOWER x TECTECK x HIDE AND SEEK), had a custom colorway, and it was a model designed for BMX and SKATEBOARD. But it became a ghost pair, only limited to samples. This colorway was inspired by extreme culture with an industrial rock theme. It’s a special trip I wanted for the California lifestyle. »

QDS and atmos also enlisted the help of DUSTYCHAMP, HIDEANDSEEK’s BMX line to redesign the iconic PUMA Suede to appear as the modernized « Havana ».

This VTG version is Made in Japan and features premium materials. The upper consists of a black suede construction with matching leather inserts. The look is completed with gold accents at the seams and branding details. The tongue retains its traditional white and green PUMA label. Black laces and a black Kevlar foam sole, with translucent gold beaded under the foot, finalize the design.

The pair will be released with a DUSTY CHAMP x ATMOS textile collection featuring a black hoodie and black or white short and long sleeve t-shirts. These pieces are adorned with the co-branding as well as gold, purple, black and white graphics referring to the theme of the collab.

The Atmos x DUSTYCHAMP x QDS x PUMA VTG MIJ Neo Classic will first be released via a raffle set up on atmos-tokyo.com from February 8 to 10, 2022, before being available in stores and online on February 12, 2022. The price is set at 175$ (¥20,350). The hoodie will cost 152$ (17,600 ¥) and the t-shirts 80$ (8,800 ¥) each. To celebrate this collaboration, a DUSTYCHAMP Pop-up Store will be held until February 20, 2022 at ATMOS Shinjuku.

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