The famous Atmos shop joined forces with the legendary Italian brand FILA to develop a collaboration based on a silhouette from the archives, the Floater. Wishing to spread Tokyo’s sneaker culture to the whole world, Atmos invited the Japanese singer Fukase, from the music group SEKAI NO OWARI, to join this collaboration through his animated series « BAD MOOD ».
« BAD MOOD » is an animation project supervised and designed by Fukase, with Noaki Wada as artistic director. It tells the story of the fictional music band « The Pink Elephants » composed of 5 members Fishman, Butt, Rabbit, UFO and Moth. This animated series depicts the world today with a touch of irony, for an informed audience…
Little bonus, you can watch the episode 0 here https://www.youtube.com/watch?v=IqJWLmcSYQU .
The sneaker Fila Floater revisited pays tribute to the cross training models of the 90s. With new materials and a modernized design, it features Rabbit, the keyboard player from the band « The Pink Elephants ».
It consists of a premium quality upper combining mesh and suede, entirely in purple color like Rabbit’s coat. We find embroidered branding details on the heel and tongue, embossed on the toe box, and printed on the insole, also in purple. A tag filled with psychedelic green and featuring purple MOOD mention, as well as a small plastic Rabbit figurine attached to the thin round laces, complete the look. The whole is based on a thick and imposing sole in a circular shape, in a color matching the upper and reminiscent of the Yeezy 500.
The Atmos x Bad Mood x FILA Floater will be released on December 20, 2020, in most Atmos stores, in some FILA shops including the one located in Harajuku, as well as online at atmos-tokyo.com and fila.com, for a price of 105€.
A white FILA t-shirt with a Rabbit graphic will also be available for 47€. A bikkuriman style sticker featuring this design will be included in the box specially designed for this collaboration.
