The famous Shibuya shop ATMOS promotes Japanese culture around the world by presenting streetwear products inspired by the national culture. In early September, the store founded by Hommyo Hidefumi teamed up with REEBOK and Oyashiro’s popular Japanese snack, BABY STAR RAMEN, to reimagine the iconic Classic Leather. Now, the 3 partners have come together to reinterpret another cult silhouette : the CLUB C.
Originally released under the name Club Champion, the Club C by Reebok was born in 1895 as a tennis shoe. It went on to become popular off the court, thanks in part to its simple aesthetic. Reworked by atmos to reference Baby Star Ramen, this 2nd edition triple collaborative sports a bolder look.
It consists of an upper entirely covered in a noodle pattern that mimics the famous snack so beloved in Japan. To highlight this style, the other main elements are dressed in white : the tongue, the plush inner lining, the laces and the heel tab. On the latter, we discover Japanese inscriptions of Baby Star Ramen, red on the right foot and black on the left foot. An additional collaborative detail, the heel counters are adorned with the iconic characters of the famous Japanese snack : « Bei-Chan » on the right shoe and « Hoshio-Kun » on the left shoe. Ramen branding on the quarter panel in place of the traditional Reebok, co-branded graphic insoles, a metallic grey trim under the collar and a white sole harmoniously finalize the design.
The atmos x Baby Star Ramen x Reebok CLUB C will be released on November 26, 2022 in-store and online via a raffle set up on the Japanese shop, atmos-tokyo.com. The price is set at $102 (¥14,300), let’s go !
