Atmos x adidas ZX ALKYNE « Neo Tokyo » + t-shirts by Tarou2
Continuing its bold design approach, the German brand adidas once again partnered with the solid Japanese brand Atmos. This collaboration, paying tribute to the heritage of the past and inspired by the Tokyo of the future, is based on the futuristic concept of the ZX ALKYNE silhouette. The two long-time partners are now offering a colorful version called « Neo Tokyo ».
The shoe presented combines the heritage of the runners of the 80’s with a futuristic design. It’s composed of an upper made of mixed materials. We find a black mesh base combined with multicolored iridescent overlays all over the foot. The futuristic design is complemented by scattered reflective details on the sneaker, including the three adidas signature side stripes, the toe, heel tab and two-tone laces. On the sides and bottom of the shoe, the reflective material reflects the different colors typical of Tokyo’s night scene, including fluorescent pink. The Atmos brand appears on the purple colored laces dubraes. As for the adidas brandings, they appear in red on the black tongue label and on the back side of the semi-translucent pink midsole. This last insert adds a modern look to the pair. The whole is based on a translucent encapsulated Boost technology midsole combined with a black outsole with a touch of pinkish-red under the toe and heel.
In addition to this pair, a special collaboration with the artist Tarou2 is proposed. The anime illustrator has designed a character wearing this famous atmos x adidas ZX ALKYNE « Neo Tokyo ». The atmosphere and the color palette match perfectly with the design of the shoe. This print is applied on the back of a black or white t-shirt in soft cotton. On the front, the emblematic adidas trefoil logo is embroidered with red thread.
On a « first come, first served » basis, the first buyers in stores of the « Neo Tokyo » pair of shoes will receive a limited edition poster created by Tarou2.
The Atmos x adidas ZX ALKYNE « Neo Tokyo » will be released on September 18, 2020 at A.T.A.D., in the Atmos Shinjuku, Atmos Shibuya and Atmos Namba shops. The pair will also be available via an online raffle with registration open from September 15, 2020.
The t-shirt in two colorways designed by Tarou2 for Atmos and adidas can be ordered from September 15, 2020 9:00 am to September 22, 2020 11:59 pm and will cost around 30€.