The famous Japanese retailer Atmos and the 3-stripes brand continue their fruitful partnership by presenting us with a revisited adidas Ultra Boost DNA.
After the recent collaborative Superstars with their bold « Animal » style and an exclusive Atmos Forum Low “Unveil” presented a few hours ago (articles available on this site), this Ultra Boost silhouette is adorned with an ultra simple and pure design, inspired by the authentic streetwear atmosphere of Tokyo.
The popular running shoe features a white Primeknit upper with a matching inner lining and TPU heel reinforcement. The signature side lace-up cage is absent from the collaboration, in favor of a new adidas branding and the tagline « the brand with 3 stripes » in several languages, appearing in metallic grey color. To complete the design, we discover white/grey speckled laces with reflective details, a grey insole with white Boost and the name of the silhouette in relief on the side heel. The whole is based on a pure white Boost midsole and a tone-on-tone Continental rubber outsole.
The adidas Atmos x adidas Ultra Boost DNA will be available on November 14, 2020 at adidas Australia, adidas.com.au, for around 200€. A European launch is not yet confirmed, so stay tuned…
