The Japanese reference shop ATMOS unveils a new innovative project. A few hours after offering us a collaborative laser-customized adidas Forum Low (article available HERE), the famous retailer presents its first collaboration with the digital fashion label 1Block.
Leader in its field, 1Block launched the first virtual sneakers (NFT) from Japan to the world. The label carries out productions involving fashion development and digital content using the latest technologies, such as 3DCG and Blockchain.
Atmos announced the development of the experiential platform « 1Block LAND » which allows users to enjoy a new experience based on Blockchain technology in a virtual space from the web browser of a PC or smartphone.
The initial phase of the project will focus on the business experience. In particular, it will focus on the shopping experience, with guests set up on 1Block LAND and being directed directly to the NFT marketplace « 1Block SHOP ». Purchases will be made using the cryptographic asset « Ethereum » and credit cards.
This atmos First NFT collab presents the theme « What if sneakers were given life? » and features the iconic « Elephant » design by Atmos. A High silhouette has been drawn and appears under a smoke that envelops it. It’s dressed in the famous grey and black Elephant print, with side panels and lining in the signature turquoise color. The respective logos of the 2 brands are illuminated on the lateral side for 1Block and on the white midsole for atmos. The look is finished off with a turquoise outsole.
The atmos x 1Block « Elephant » is visible on the special website htpps://1blockland.world. The auction runs from October 8 to 15, 2021.
