A few days ago, Atmos proposed us the 3rd part of its collab with #FR2 and REEBOK (article available HERE). Today, the famous Japanese shop unveils a new project : its LOOK AW21 collection on the theme of « LUXURY SERVICE » which includes original clothes from atmos and collabs with various international brands.
This street-inspired collection is a modern take on the luxurious Hip-Hop trend of the late 90’s-early 2000’s.
It consists of iconic items such as a varsity jacket, hoodies, set up sweatshirts, t-shirts and velour tracksuits.
Atmos also invited some of its strong partners to participate in this project, such as COLUMBIA, ELEPHANT BRAND and GripSwany. This project also introduces the first association with FIRST DOWN, a down brand founded in the United States, in New Jersey, in 1983. The collection includes down jackets, jackets, fleeces, crew neck sweaters and caps. Some pieces are adorned with legendary patterns and graphics to affirm the homage to the Hip Hop fashion of that time, such as the Paisley print, the illustration of an iconic movie or the subway map.
The first part of the Atmos AW21 LOOK « LUXURY SERVICE » collection will be released on September 11, 2021 in atmos stores and online at atmos-tokyo.com. Be ready !
